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Are you
frustrated by the lack of traffic coming to your site ?
How do you go from being
a part of the "invisible web" to the part readily
found by people searching at Google and other popular search
destinations?
Let's start with the
basics…
In
order to get any significant traffic from the search
engines, your Website really should be listed within the top
30 search engine ranking results (preferably the top 20).
Very rarely will anyone look beyond the first 30 results
returned from a search engine.
This makes perfect sense because the most relevant
sites are always listed at the top. So if your prospect does
not find your site within 20 to 30 search engine placement
listings, they will simply do a new search. If your site
placement is below 30, you do not stand a chance against
anyone in the TOP-20. Hence, it should be your goal to
achieve a TOP-20 position in search engine rankings.
So how
do you get your Website in the top 20 results of a search
engine ranking?
Simply put, you need to
understand how search engines work and what they are
evaluating when they visit your Website. If you know what
search engines are really looking for then you simply feed
them the proper information they seek. Let's call it making
your Website search engine friendly. In other words,
optimizing your Website for search engines. While you get
all of the emails from companies and companies screaming
that they have all of the secrets, this just isn't true.
Each search engine has it's own indexing algorithm and just
optimizing for one won't necessary get you high rankings in
others.
Meta tags are
what many web designers mistakenly assume are the
"secret" to propelling their web pages, they now
primarily make up for the 'lack' if information on the site.
Search engines wised up due primarily to the online porn
industry's methods and changed their criteria. Now there is
a little more to it. The best 'key' to high rankings is as
simple as 'site relevancy'.
A combination
of META data and keywords that are in the top few paragraphs
of page text along with link popularity, page title,
reviewed sites, text location vs. title & header, and
frequency. Also, if you do a search for "Our
Services" then change it to "Services Our"
you will see that the listings change. Many web designers
claim that if you type in their exact key phrase you will
see the target site listed at 'so and so' ranking. Now you
know how and why. The idea that I am impressing is;
Regardless of what your rank is now (according to someone
who charged you an arm and a leg) for submission, and
feeling all superior, now type in a different phrase that
someone else might use to find your site, use layperson
words. These are the words that "Joe Blow" will
type in, after all, that is who you're wanting on your
site... right? Your Website needs to have the right
key phrase in the right places to benefit your Website.
AI-NetComm can help you achieve the best results without
paying inflated prices.
If I can do
it myself, why are professional search engine optimization
services so expensive?
The only reason why search
engine optimization businesses can charge so much is because
of your lack of knowledge about search engines, and how they
work. Top ranking sites either pay big bucks to use a
professional search engine optimization company, or they
have been studying the major search engines for years. The
alternative is 'pay-per-click'. In other words, the
more you pay per click (PPC) on your results link, the
higher your ranking. For each keyword phrase, advertisers
bid against each other for placement within the search
results. Each time a person clicks on your link, you will be
charged the .05˘ to over $3.00 for each time whether the
person purchases from your Website or not. More information
on this process can be obtained at www.overture.com (link
inactive). AI-NetComm will walk you through the process and
explain the costs associated with the submissions. Non-paid
Website submissions can take up to 3 months before showing
your Website's listing. This is to be expected as each
search engine re-indexes their listings at these times.
Another thing
you should know is that several search engines WILL CHARGE
you for submitting your site, the costs are non-refundable
and in some cases, if your Website has a broken link,
whether you see it on the site or not, or any flaws on the
site. They will deny your submission, not inform you, make
you wait up to 3 months and charge you again to re-submit
the site. Regardless of what service you use, watch
this carefully!
Finding the
information that really gets results!
If you've been active on the
web you may already know there is an abundance of search
engine information available on the web - some of it
valuable, much of it contradictory. You also know that
throughout the years many changes and some prevailing search
engine myths have developed. Some of these myths are
actively encouraged by companies with a financial interest
in their continued existence. Others are based upon
techniques that were effective years ago but no longer work.
So not everything that you have been told about search
engines is true. Do your own research if necessary, then
contact AI-NetComm and see how honesty in business can truly
promote your business.
Pay Per Click Engines
|
Engine
|
Listing
Info |
| Kanoodle |
Powers
Galaxy.com, 37.com, CNET.com, and TurboFind.com as
well as 10,000 other search enabled sites! |
| 7
Search |
According
to independent traffic ranker Alexa.com, 7Search.com
is the second most visited pay-per-placement search
engine in the world. |
General
Search Engines
|
Search
Engine
|
General
Rules of Thumb:
Submit no more than 2 pages per domain per day that
focus on different keywords to avoid spamdexing.
Avoid submitting more than 30 pages per domain at
any time. Follow the rules outlined by each
engine carefully. |
| Free
Submission |
Listing
Info |
| Ah-Ha.com |
Required
Site Registration |
| Alexa |
Partnered
with Google. Only submit if your URL does not yet
appear in Alexa. |
| GOOGLE |
Updates
Yahoo! and Netscape default search 6-12 weeks for
addition. |
| Altavista |
Submit
only 2 per domain per day. AltaVista will only
accept 10 URLs per domain in a 24-hour period; if
you submit more than 50 URLs in a 24-hour period,
your domain will be removed from altogether.
Submission code required for every 5 urls. Submitted
pages take @ 4 weeks to appear. Automated submission
not possible. See Other
Ways to Submit Recently purchased by Overture |
| Fast
- All The Web |
Mostly
updates Lycos. Rising search entity, Recently
purchased by Overture |
| Lycos |
Free
submission of one page of your web site.
Registration Required |
| MSN |
Powered
by Inktomi / Looksmart |
| NightSurf |
MSN
Adult Search |
| DMOZ.org |
Open
Directory Project * Important now for indexing
of Netscape, HotBot, Lycos, Netscape, AOL, Google,
and a host of smaller search engine directories. |
| Infospace |
Very
Important to submit primary domain. Registration
Required |
| EntireWeb |
Small
Engine/WorldLight Network: Accepts submissions from
Addme.com |
| Exact
Seek |
ExactSeek
is a Meta-tag search engine. Your site will not be
added if it lacks Title and Meta Description tags. |
| ScrubTheWeb |
You
may submit only one URL per email address per day. |
| Paid
Submission |
Listing
Info |
| Excite |
Powered
by Overture, Looksmart, DMOZ, and Infospace.
No longer free submission. |
| Lycos |
Paid
submission via Lycos Insite |
| Snap!/Nbci.com |
Now
Looksmart Powered. Pay per listing. |
| Yahoo! |
Paid
listings only for Business/Shopping/Services
anything Commercial. $300 - $600 |
| LookSmart |
Updates
Excite, Altavista, MSN, iWon and other popular
directory results. |
| Inktomi |
Suggest
pay for inclusion at PositionTech. |
| Other
Engines |
Listing
Info |
| Aeiwi.com |
Easy
Add URL feature |
| Jayde
Online |
Required
Site Registration |
| Splut |
UK
based banner-free engine. Accepts UK sites only. |
| Direct
Hit |
A
popularity ranking service utilized by some search
engines. NO LONGER ACCEPTING SUBMISSIONS. |
| Northern
Light |
Not
alot of traffic but a classic engine. Look
this engine to power larger ones in the future.
NO
LONGER ACCEPTING SUBMISSIONS. |
| HotBot |
Recently
removed add URL page. NO LONGER ACCEPTING
SUBMISSIONS. |
| Teoma |
Rising
Google competitor. No URL submit feature. Acquired
by DirectHit/AskJeeves
NO
LONGER ACCEPTING SUBMISSIONS. |
| WiseNut |
Acquired
by Looksmart. NO
LONGER ACCEPTING SUBMISSIONS. |
| Answerz |
Now
Powered by Google- AU NZ engine. NO LONGER ACCEPTING
SUBMISSIONS. |
| Search
Hippo |
Required
Site Registration |
| InfoMak |
Auto
submission OK |
| Search
Engine Colossus |
Global
Search Engine Database |
| Auto
Submit |
Listing
Info *Note:
Not recommended but available |
| Add
URL Free |
Auto
Submit to 60 Engines Free |
|
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